14 Mar 2013

Interview of Rohan Bhargava of India's leading cashback site Cashkaro.com

Posted by Shravan
In this post we interview Mr. Rohan Bhargava, a successful internet entrepreneur and founder of India's leading cash back site Cashkaro.com



1) Hello Rohan,Thanks for spending your precious time in answering our interview. Can you please tell our readers More about yourself and your new startup Cashkaro ?
My background is in Financial Services. After graduating from the London School of Economics, I worked for several years with leading asset management companies. However, I always knew that following the entrepreneurial route was the way I wanted to eventually go. In 2011, along with my wife, Swati, we setup Pouring Pounds, which is a cashback & coupon website.

Recently we have also expanded to India and launched CashKaro.com , which helps users get discounts on top e-commerce brands like Myntra, Jabong, Snapdeal, Yatra etc. These discounts are available via coupons and cashback. Rather than visit the e-commerce site like Myntra directly, go to the same site via Cashkaro Myntra now pays us commission for this sale, which we pass back to users as cashback. Users can easily save on all the regular online purchases like mobile recharge, travel, fashions, electronics and more.


2) Please Throw some light on the founders of the Website Cashkaro & their educational backgrounds.
The company was founded by my wife, Swati, and I. Prior to starting the company, I spent several years in the hedge fund industry in London. In my last role with Aladdin Capital I was managing a $1bn portfolio of structured credit assets. I graduated from the London School of Economics with a BSc. in Economics

Prior to founding Pouring Pounds, Swati spent several years at Goldman Sachs in London. She first worked in Investment Banking and then in the Executive Office of the CEO. Swati did BSc Mathematics & Economics from the London School of Economics before that. Swati was shortlisted for the Asian Women of Achievement Awards in the UK in 2011

3) How did you get the idea to start Cashkaro? 
The idea behind Cashkaro was to create a simple and comprehensive place for online shoppers in India to get discounts across all their online purchases. Cashback has been a hugely successful concept in the West and we have over 2 years experience in successfully running such sites in the UK, where we run 7 cashback and coupon websites.

4) There are a few cash back sites in India. How is Cashkaro different from others?
Our key USPs are technology, great user experience and fantastic cashback rates. Over several years we have invested heavily in creating a really robust cashback technology that minimizes the risk of unsuccessful cashback transactions. We are also introducing several powerful features like a cashback reminder tool that automatically lets users know if there are cashback / coupon deals available.

Our UI is simple and easy for users to use and navigate around. Given our reach and unique partnerships we have fantastic cashback rates. For example, we offer Rs 400 cashback on Jet Airways, which is by far the best cashback in the market.

We also have a very proactive and responsive customer support team to ensure that any questions or concerns are addressed at the earliest possible.


5) Currently you deal with how many websites/merchants? According to your experience which is the category in which people shop the most online?
We have over 200 online partnerships. Fashion, travel and electronics are probably the most popular categories.

6) Kindly share future plans for your startup?
Our goal over the next few months is to add many more retailers, introduce new features like the Cashback Reminder Tool and focus on growing our user base.


7) According to a recent report, There are more than 850+ Online Shopping sites in India. What according to you is the future of Ecommerce in India?
I am confident that e-commerce shall continue to grow rapidly in India. While there are inefficiencies, these will get sorted as regulatory and security concerns are addressed. E-commerce is here to stay.

8)  Since a lot of readers are wannabe online entrepreneurs, Would you like to give any advice to them?
I think it’s really important to stay nimble as an entrepreneur. The business you start with and how it shapes is a function of what people want and unless you can adapt things can be challenging. Also we have found Linkedin as a powerful tool for growing ones network and business and I would highly recommend using this social medium more.

We thank Mr. Bhargava for spending his valuable time in answering the interview and wish him all the best for his future ventures.

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